How We Catapulted Purejit Beyond $100K in Sales with Strategic Email Marketing
Purejit is a health-focused brand dedicated to bringing the benefits of Shilajit, a natural supplement known for enhancing energy and wellness, to a wider audience. Founded on a commitment to authenticity and quality, Purejit strives to make Shilajit accessible while educating customers about its transformative health properties.
The Result
Sales Growth: Generated over $100K in revenue from email campaigns.
High Deliverability: 99% of emails successfully reached inboxes.
Increased Engagement: Open rates rose by 35%, and click-through rates improved by 50%.
Higher Conversions: Purchases grew by 25%.
Improved Cart Recovery: The cart recovery rate reached 40%.
Struggling to Convert
When Purejit approached Mythos, we conducted a thorough analysis of their email marketing strategy and uncovered these issues. By examining their email performance metrics, spam rates, and customer feedback, we identified the pain points that were holding them back.Our expertise allowed us to pinpoint actionable areas for improvement, from deliverability to design and personalization, helping Purejit understand what was needed to turn their email campaigns into a revenue-driving tool. These were some of the problems Purejit faced:
- Emails in Spam: Important emails, like the welcome series, often landed in spam.
Low Sales from Emails: Emails weren’t leading to enough purchases.
Outdated Emails: Designs weren’t mobile-friendly or engaging.
Generic Emails: Everyone received the same content, making it irrelevant for many.
Cart Abandonment: Many shoppers left without completing their purchase, and recovery emails weren’t working.
Action-oriented
To solve these issues, We improved deliverability, optimized designs, enhanced segmentation, and reduced cart abandonment.. Here’s what we did:
Cleaned the Email List: Focused on active subscribers and removed unresponsive contacts.
Improved Deliverability: Implemented authentication protocols like SPF, DKIM, and DMARC to ensure emails avoided spam folders.
Updated Templates: Replaced outdated designs with modern, mobile-friendly layouts featuring clear call-to-action buttons.
Segmentation: Grouped subscribers by behavior and demographics to deliver tailored product recommendations and offers.
Redesigned Welcome Series: Introduced the brand, offered discounts, and shared tips and benefits of Shilajit to build trust.
Enhanced Cart Recovery Emails: Created a personalized series with reminders, limited-time offers, and direct checkout links to simplify the purchasing process.
How We Catapulted Purejit Beyond $100K in Sales with Strategic Email Marketing
Purejit is a health-focused brand dedicated to bringing the benefits of Shilajit, a natural supplement known for enhancing energy and wellness, to a wider audience. Founded on a commitment to authenticity and quality, Purejit strives to make Shilajit accessible while educating customers about its transformative health properties. Heres the result
Sales Growth: Generated over $100K in revenue from email campaigns.
High Deliverability: 99% of emails successfully reached inboxes.
Increased Engagement: Open rates rose by 35%, and click-through rates improved by 50%.
Higher Conversions: Purchases grew by 25%.
Improved Cart Recovery: The cart recovery rate reached 40%.
Struggling to Convert
Our client, a growing wellness brand, was facing several email marketing challenges that hindered their ability to engage with their audience and drive conversions. These challenges included:
- Emails in Spam: Important emails, like the welcome series, often landed in spam.
- Low Sales from Emails: Emails weren’t leading to enough purchases.
- Outdated Emails: Designs weren’t mobile-friendly or engaging.
- Generic Emails: Everyone received the same content, making it irrelevant for many.
- Cart Abandonment: Many shoppers left without completing their purchase, and recovery emails weren’t working.
Action-oriented
To solve these issues, We improved deliverability, optimized designs, enhanced segmentation, and reduced cart abandonment.. Here’s what we did:
Cleaned the Email List: Focused on active subscribers and removed unresponsive contacts.
Improved Deliverability: Implemented authentication protocols like SPF, DKIM, and DMARC to ensure emails avoided spam folders.
Updated Templates: Replaced outdated designs with modern, mobile-friendly layouts featuring clear call-to-action buttons.
Segmentation: Grouped subscribers by behavior and demographics to deliver tailored product recommendations and offers.
Redesigned Welcome Series: Introduced the brand, offered discounts, and shared tips and benefits of Shilajit to build trust.
Enhanced Cart Recovery Emails: Created a personalized series with reminders, limited-time offers, and direct checkout links to simplify the purchasing process.