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How We Catapulted Purejit Beyond $100K in Sales with Strategic Email Marketing
Purejit is a health-focused brand dedicated to bringing the benefits of Shilajit, a natural supplement known for enhancing energy and wellness, to a wider audience. Founded on a commitment to authenticity and quality, Purejit strives to make Shilajit accessible while educating customers about its transformative health properties.
Through strategic efforts, Purejit achieved remarkable results, generating over $100K in sales via email campaigns. Deliverability rates reached 99%, with open rates increasing by 35% and click-through rates by 50%. Additionally, purchases grew by 25%, and the cart abandonment recovery rate improved to an impressive 40%, demonstrating the brand’s success in driving engagement and revenue growth.
Struggling to Convert
Our client, a growing wellness brand, was facing several email marketing challenges that hindered their ability to engage with their audience and drive conversions. These challenges included:
Poor Deliverability: Despite having an engaged subscriber list, emails were often landing in spam folders, including even critical emails like their Welcome Email #1. This severely impacted their ability to establish trust with new subscribers.
Low Conversion Rate: The email campaigns were not generating the expected conversions. Even though emails were reaching inboxes, the recipients weren’t taking the desired actions.
Subpar Design and Optimization: The email designs were outdated, poorly optimized for mobile, and not visually compelling, leading to lower engagement and interaction rates.
Ineffective Email Blasting: The client had been using an email blasting strategy, sending the same content to the entire list without segmentation. This led to irrelevant content being sent to subscribers, further decreasing engagement.
Cart Abandonment Issues: Despite traffic to the website and customers adding items to their cart, the client was experiencing high rates of cart abandonment. Emails designed to recover these lost sales were underperforming.
Action-oriented
To solve these issues, we took a comprehensive approach focused on improving deliverability, optimizing email designs, implementing effective segmentation, and reducing cart abandonment. Here’s what we did:
- Boosting Email Deliverability: We cleaned Purejit’s email list to engage active subscribers and implemented authentication protocols (SPF, DKIM, DMARC) to boost trust and inbox placement. By sending targeted, relevant content, we ensured emails bypassed spam filters and reached their audience effectively.
- Email that Converts: We replaced outdated templates with modern, mobile-friendly designs, focusing on simplicity and clarity. Responsive layouts and strategic CTAs improved engagement, while minimizing clutter for better readability.
- Segmentation for Precision:We revamped Purejit’s email strategy by segmenting subscribers based on behavior and demographics. Personalized content, including product recommendations, was tailored to each group, boosting relevance and engagement while driving conversions.
- Crafting a Winning Welcome Series: We redesigned the Welcome Email series to introduce the brand, offer a discount, and encourage immediate engagement. Follow-up emails highlighted usage tips and health benefits, building trust and fostering long-term subscriber relationships..
- Recovering Lost Sales: We created a targeted cart abandonment email series with personalized reminders, visually appealing images, and limited-time offers to drive urgency. Streamlined checkout links simplified the process, boosting recovery and conversions.
How We Catapulted Purejit Beyond $100K in Sales with Strategic Email Marketing
Purejit is a health-focused brand dedicated to bringing the benefits of Shilajit, a natural supplement known for enhancing energy and wellness, to a wider audience. Founded on a commitment to authenticity and quality, Purejit strives to make Shilajit accessible while educating customers about its transformative health properties.
Through strategic efforts, Purejit achieved remarkable results, generating over $100K in sales via email campaigns. Deliverability rates reached 99%, with open rates increasing by 35% and click-through rates by 50%. Additionally, purchases grew by 25%, and the cart abandonment recovery rate improved to an impressive 40%, demonstrating the brand’s success in driving engagement and revenue growth.
Struggling to Convert
Our client, a growing wellness brand, was facing several email marketing challenges that hindered their ability to engage with their audience and drive conversions. These challenges included:
- Poor Deliverability: Emails, including critical ones (e.g., Welcome Email #1), landed in spam folders, affecting trust with subscribers.
- Low Conversion Rate: Emails were reaching inboxes but not driving the desired actions.
- Outdated Design: Emails were poorly optimized for mobile, visually unappealing, and lacked engagement.
- Ineffective Blasting: Same content was sent to the entire list, causing irrelevant emails and low engagement.
- Cart Abandonment: High cart abandonment rates with underperforming recovery emails.
Action-oriented
To solve these issues, we took a comprehensive approach focused on improving deliverability, optimizing email designs, implementing effective segmentation, and reducing cart abandonment. Here’s what we did:
- Improved Deliverability:
- Improved deliverability by cleaning the email list and implementing SPF, DKIM, and DMARC authentication.
- Optimized Email Design:
- Revamped email design for simplicity, mobile responsiveness, and stronger CTAs.
- Segmented Campaigns:
- Personalized campaigns for different customer segments (e.g., first-time buyers, repeat customers).
- Delivered relevant content to boost engagement and conversions.
- Reworked Welcome Flow:
- Overhauled Welcome Email series with a strong introduction, first-purchase discount, and product guidance.
- Enhanced first impressions and customer retention.
- Cart Abandonment Recovery:
- Sent reminder emails with product recommendations, urgency, and easy access to abandoned items.
- Improved recovery rates with personalized, time-sensitive offers.
The Results